Edmond Belamy looks like a preacher or a judge that might have come to America on a boat in the 1800s, a portly gentleman in a white collar and black robe standing square shouldered with a sense of self-importance. But the most important thing to know about Edmond Belamy is that he never existed. His portrait was regurgitated by a computer after it was fed 15,000 portraits. Then the art house Christie’s sold Edmond Belamy for $432,500 as the first portrait created by artificial intelligence.
This story triggers my ire for a few reasons. First is the obvious issue of art. If you fed a computer 15,000 Youtube videos you could expect it to render a cat with a potato chip bag on its head stealing Cheerios from a babbling toddler. But would we call that cinema veritè?
Second, whether we accept Edmond Belamy represents something new in art, we must admit he represents something very, very old in human relations: the patriarchy. The computer was fed 15,000 pieces of artwork from an era when European men dominated the globe, and guess what? The first portrait created by artificial intelligence is of an elite white guy.
Third, and scariest. This is what passes for artificial intelligence. A computer sorts through an enormous database, picks out the most common data, assembles it to resemble what has been historically acceptable, and spits out the stereotype. This is how history repeats itself.
How different would Edmond Belamy look if his original data set of 15,000 portraits had included equal numbers of males and females representing all of the world’s cultures?
Computers don’t have values. They only know what we tell them. A computer can’t cook without a recipe because it can’t smell, or taste, or chew, or swallow. It doesn’t get hungry, or eat out at restaurants, or vacation in Italy, or experiment with new ingredients. If all 15,000 recipes in your robot’s database are for ham sandwiches, you’re going to be having a ham sandwich for dinner. And even if it’s the best ham sandwich you ever ate, you aren’t going to say your robot is a very good cook. Your robot is a ham sandwich machine.
Likewise Edmond Belamy was produced from a limited set of predetermined ingredients selected by his programmers, and brought to fame not because of the quality of the work, but because of the price paid for it. It’s as though someone paid $432,500 for a ham sandwich just because it was made by a robot.
The hardest thing about entering law school as a single mother in my 30s was living in a world of rich-old-white-man-speak. Every case we studied, every interpretation, every exam essay was couched in that worldview, which I had never shared.
Thanks for sharing your experience. So many women go through life without realizing your observation.
Yes, the pumpkin spice trend is consumer marketing at its worst. Shameless pandering to young tastebuds that just don’t know any better.
Hey, Mont! Love your Watson example. My biggest frustration with Siri is that she won’t argue with me. Right now I think AI is like a fad. People don’t know what it is, so any product can claim it. Like the lemon scent craze in the 1960s when brands were adding lemon scent to all their products — lemon Pledge, lemon dishwashing soap, lemon shampoo, lemon air freshener. No one asked if that stuff was made with real lemons. We didn’t know enough to care.
And just imagine if, in addition to being fed images of men and women, it was fed images of they/them?
And just who was the genius that paid half a million dollars for a fake painting?
I am also curious about who paid for that computer printout. I want to know what kind of paper it was printed on, in what resolution, in what dimensions. Did they have to add toner to the printer? How many copies did they print out? It’s just nuts.
Well, if they are going to get a cool half mil for each printout, I think they will print more.
Yeah, until the appliance repair guy told us that it was the lemon additives that were etching mother’s crystal. Who’s gonna tell us about AI’s downsides, not Ray Kurzwell me thinks
Lemon added in the 60’s…and now it’s Pumpkin Spice!
Amen sister…but, computational creativity is still light years off, if ever as we know it. There are more pressing issues, I mean just this week the following exchange was overheard in a client meeting:
Marketing Team: Can’t we use A.I. to manage our sales funnel for us?
Watson: I found four places that sell funnel cakes fairly close to you.
Let’s hope the programmers get the linguistics bits straight first, otherwise we end up with grand juries ‘indicting ham sandwiches’
Keep up the good fight.